Capabilities / 05
PPC / SEO / conversion / pricing / analyticsGrowth measured against commercial reality.
BRANTSI connects ecommerce growth strategy, acquisition, conversion, pricing and analytics to margin, inventory and operational capacity.
Where we fit
Traffic and revenue are incomplete measures if margin, availability and catalogue quality are deteriorating underneath them. We evaluate growth decisions against the wider commercial system.
Advertising activity is growing faster than profitable sales.
Conversion issues are being treated as bidding problems.
Pricing decisions are disconnected from margin and positioning.
Performance reporting describes what happened without informing what to do next.
Scope
What BRANTSI works across.
Amazon advertising management
Structure and optimise Sponsored Products, Sponsored Brands and video campaigns across keyword and product targeting, bids, budgets, search terms, negative targeting, placements, ACOS, ROAS and conversion signals.
Organic discoverability
Improve the information architecture, content and search relevance of ecommerce and marketplace assets.
Conversion optimisation
Identify product-page, offer, content and trust factors that can improve the path from visit to purchase.
Pricing & commercial controls
Evaluate price changes against positioning, contribution margin and marketplace conditions.
Decision reporting
Turn performance data into operating priorities, tests and clear next actions.
Certified Amazon Ads capability
Work is supported by current Amazon Ads credentials covering advanced sponsored ads, retail, campaign planning and video advertising.
The objective