Advertising baseline
Campaign map and a documented review of targeting, budgets and performance issues.
Amazon services / 02
Sponsored Products / Sponsored Brands / performanceAmazon PPC optimised for commercial performance.
Campaign structures, search-term decisions and budget allocation evaluated alongside product conversion, margin and stock availability.
Operating principleAdvertising should support the economics of the product, not simply increase traffic or attributed revenue.
Where we fit
Amazon Ads performance depends on more than bidding. Listing relevance, retail readiness, availability, margins and campaign architecture can change the result of the same media spend. BRANTSI connects those inputs to the advertising workflow.
01
Campaigns have grown without a clear targeting or naming structure.
02
Search-term spend is difficult to connect to a relevant sales objective.
03
ACOS or ROAS looks acceptable but contribution margin remains unclear.
04
Ad budgets continue running against weak listings or constrained stock.
Service scope
What the work covers.
01
Campaign and account audit
Review existing Sponsored Products, Sponsored Brands and eligible video activity, campaign structure, targeting and reporting coverage.
02
Keyword and product targeting
Evaluate search intent, match types, product targeting, negatives and overlap across campaigns to improve relevance and control.
03
Bids, placements and budgets
Develop documented bid, placement and budget adjustments informed by performance, sales context and client-approved limits.
04
Search term and conversion analysis
Connect search-term patterns, click costs and conversion signals to listing quality and offer competitiveness.
05
Performance economics
Assess ACOS, ROAS and spend alongside contribution margin, stock position and commercial objectives, where reliable cost data is available.
06
Testing and reporting
Maintain a prioritised testing programme, change log and practical reporting cadence rather than applying changes without a hypothesis.
Scope, account access and responsibilities are agreed before implementation. BRANTSI works as an independent service provider; Amazon platform eligibility, policies and approvals remain under Amazon's control.
How we work
Clear work. Clear decisions.
Depending on the engagement, the operating work is organised around reviewable outputs and a practical decision cadence.
Optimisation priorities
A controlled test and improvement plan, including the expected decision criteria.
Performance reviews
A repeatable view of spend, efficiency, conversion signals and economic trade-offs.
Practical considerations
Common questions.
Do you manage both Sponsored Products and Sponsored Brands?
The engagement can cover Sponsored Products, Sponsored Brands and eligible video ad formats depending on account access, advertising eligibility and agreed scope.
Do you guarantee a specific ACOS or ROAS?
No. Targets are set against the product economics and available data; results depend on competition, offers, demand and other factors.
Will budgets be increased automatically?
No. Spend changes are made only within the approval and spending framework agreed with the client.
The objective